The art of inspiration

Philadelphia-based branding agency Bailey Brand Consulting needed photography for client Lucid Absinthe Supérieure to use on their social channels that would support a rebrand. The rebrand revolved around The Art of Inspiration, recalling absinthe's creative origins through a modern experience. There was no green fairy in sight—instead there were mixologist-inspired cocktails. The photos needed to make the cocktails look delicious and drinkable, but feel less studio styled and more like lifestyle images—the viewer would feel like these were not only drinks they wanted to taste, but they were also drinks they could easily make in their own home.