Information Is Beautiful

TNS — part of Kantar, one of the world's largest insight, information and consultancy groups — delivers precise plans to identify growth opportunities for clients. There are four ways TNS can help clients grow their business: Through loyalty and new spend, new customers, new products and services, and new markets.

My team and I mapped the paths some well-known and respected companies took to grow from seed to giant, by researching growth-driving events over the course of their histories and visualizing them as tree rings. Each color represents one of TNS’ four paths to growth. By looking at a company's Growth Rings, it's easy to clearly see the main path they've taken.

The data visualization was chosen as Kantar TNS’ entry into the Information is Beautiful Awards.

Marketing and Communications