Jonathan Adler envisioned a curated online marketplace for globally sourced, often one-of-a-kind art and home goods — a digital destination that would complement his brand’s playful, luxurious aesthetic.

The result was JA Bazaar: a standalone e-commerce experience, accessible from jonathanadler.com, offering shoppers the thrill of exploring a trendsetting, jet-set-inspired marketplace from the comfort of home.

To bring the concept to life, I created a visual identity that evoked the spirit of travel and discovery. The logo mark nods to vintage customs stamps — a subtle reference to global exploration — while bold Moroccan-inspired patterns and textures lend a sense of sophistication, vibrancy, and wanderlust. The UX design supported a seamless shopping experience, keeping the focus on discovery, wonder, and design-forward storytelling.

Brand and Identity, UX Design