Jonathan Adler wanted to launch an e-commerce marketplace of globally-curated art and home goods, some one-of-a-kind, on jonathanadler.com. JA Bazaar was an idea that would allow shoppers to browse a trendsetting, tony bazaar from the comfort of their own homes via the JA website or an app. To keep it simple while still speaking to the subject matter, I created a mark that gave a nod to the jet set, with the look and feel of customs stamps. Colorful Moroccan patterns and textures were then included to lend a sophisticated, elegant, and provocative feel to the concept marketplace.
Brand and Identity, UX Design